QR codes are fast becoming popular in storing and distributing information to customers. Although barcodes are older and more widely used than QR codes, marketing and advertising firms still place a high priority on QR codes because of their superior benefits.
The history of QR codes dates back to 1994, when a Japanese company called Denso Wave, a division of Toyota Motor Corporation, set out to create a code that could retain data more effectively than a barcode.
This article explains what QR codes are about, their types, and the various advantages of QR codes.
What Is A QR Code?
The term "QR code" stands for "Quick Response Code." A QR code is made up of a grid of arranged black squares on a white backdrop that includes data in the X and Y dimensions and can be scanned by devices (such smartphones and scanners) that have adequate software designed specifically to read QR codes. This code facilitates the storage and retrieval of data and product details. It can also be used to track various products, thereby increasing the credibility of those products for users.
Types of QR Codes
The different types of QR codes are influenced by differences in their memory capacity, degree of precision, and their sizes. They are:
Model 1 QR Code
Model 1 QR Code is the first QR code version, which formed the basis for the development of the other QR code versions. It can store up to 2173 characters, which is further divided into 707 alphanumeric characters, 1167 numeric characters, and 299 kanji characters in total. However, the problem with this version of the QR code is that there is a reduction in the level of precision.
Model 2 QR Code
Model 2 QR Code was developed after Model 1 QR code. It stores more data than the model 1 QR code. Model 2 QR code stores about 16155 characters, which is further divided into 4296 alphanumeric characters, 7089 numeric characters, 2953 binary characters, and 1817 kanji characters
Micro QR Code
Micro QR codes, as their name suggests, store smaller volume of information than other types. It is frequently used when there is limited data. Because they store limited volume of data, Micro QR codes use minimal memory capacity.
SQR code stands for “Secure Quick Response Code.” Secure QR codes are primarily created for security reasons. The code is made to encrypt confidential information and stop it from leaking. SQR code allows for the secret encoding of information so that only those with access can read it.
Before SQR code was invented, all QR codes could be read by anybody who had access to scanners and phones. Nevertheless, if the owner permits it, the SQR code can also be used to transmit openly accessible data. Just that it is specially designed for users that need to privatize sensitive information.
Frame QR Code
A Frame QR code is a special QR code that features an image (pictures, graphics, or illustrations) in the center and a matrix of code surrounding it. Additionally, the image may take on different shapes, including circular, rectangular, etc. Frame QR codes are used when images are to be used to store information.
Advantages of QR Code
As was already said, QR codes are highly valued by marketing and advertising companies. The explanations for this are plausible. Among the advantages of QR codes are:
Speed Is A Necessity
One of the main advantages of QR codes is speed. Quick response code, as the name suggests, is primarily designed to scan codes quickly.
It Is Affordable
Another advantage of the QR code is that both its makers and users can easily afford it. If you use the static QR feature for your company, it is free. However, if you want more sophisticated features, such as editing, you should utilize the dynamic QR, which is cheap to purchase. As a user, all QR codes are free for you to scan. You won’t be charged any amount for scanning a QR code.
It Has A High Storage Capacity
QR codes have ample information storage capacity. Due to their high storage capacity, they hold a lot of information. Unlike barcodes, which can only contain a limited amount of data, they can store more than 2500 characters.
It Can Be Tracked
As a business owner, through the use of QR codes, you can keep track of who has scanned your materials, how often they have been scanned so far, what kind of device was used to scan them, and when it was scanned. You will be able to learn details like your profit margin, the proportion of long-term customers you attracted, and the general opinion of your clientele as a result.
It Is Easy To Use
People can utilize QR Codes with ease. To scan a QR code, no prior knowledge is necessary. If you already have a smartphone, all you need to do is download a QR code reader, which will then direct you to a page with all the product-related information you need.
It Can Retain More Data
The QR code can help you remember more information in addition to helping you point users to your business website. Website URLs, social network links, email addresses, phone numbers, locations, and other details are recorded on the QR code so that it can send readers to the necessary web pages. This will prevent customers from being bored by letting them select the specific information they want to know rather than presenting everything on your flyer, restaurant menu, business card, or other marketing media.
It Can Be Edited
The QR code format allows for the editing and modification of already-encoded data as necessary. For example, if you own a gaming store and have a catalog of the games you have available from which customers can choose the game they want to play. Instead of printing the catalog on paper, you might decide to store it in a QR code so that it’s easier to edit your game library in the future. This limit wastage, saves you money, and showcases your innovative abilities to your customers.
It Doesn’t Consume Space
On posters, billboards, banners, and other materials, QR codes are portable and take up little space. Depending on what you desire, the size can be altered to be small, average, or large. When you scan, the necessary data will still be displayed.
It Has a High Error of Correction
High correction error is another benefit of QR codes. The ability of a code to continue to work while being corrupted or damaged is known as an error of correction. Up to 30% of errors in QR codes can be self-corrected by QR scanners. This implies that when you scan a QR code, regardless of how scrambled or distorted it is, the necessary information will still be displayed.
It Makes Payment Transaction Easier
QR codes speed up payment transactions by allowing customers to pay more quickly than they would by using their hands or credit cards. Simply scan the QR code with your smartphone to complete the transaction.
QR codes should be utilized by businesses and firm owners to aid fast and convenient services for their customers. This will ensure that both parties are satisfied. Do you need a web developer who can help you design and implement an effective QR code software for your business? Check out our website to choose some of the best talents in the industry.