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End-to-end Analytics In 2023

Author: Bridget

13 December, 2022

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End-to-end analytics is an analytic process that enables you to trace a customer’s purchase journey, evaluate their activities along that road in detail, and encourage repeat transactions. End-to-end analytics also enables you to forecast user behavior at each level of their interaction with the company and make recommendations on how to convert potential consumers into paying clients.

Interestingly, there is a tool called End-to-end Analytics created by an advanced analytics consulting company based in Palo Alto, Calif. The firm was founded in 2005 on the premise that most organizations struggle to take full advantage of the opportunities presented by the exponential growth of data and its accessibility. 

Accenture bought the tool, End-to-end Analytics, in 2020. Accenture predicts that by 2022, public cloud services will be required for 90 percent of data and analytics innovation and that the right mix of technical skills and tools – particularly in supply chains and retail – will drive the creation of end-to-end artificial intelligence (AI) and analytics capabilities for businesses to maximize their potentials.

In this article, you will learn why your business needs to explore the End-to-end Analytics process in 2023.

Why You Need End-to-end Analytics

Traditional analytics methods include statistics on how many impressions, clicks, leads, and revenues an advertisement brought you in relation to the cost. However, this does not provide a comprehensive picture of the effectiveness of the tools used. 

In contrast to traditional analytics, End-to-end Analytics examines indicators such as ROI (an indicator of the effectiveness of marketing investments), LTV (the sum of the company's profit for the entire period of cooperation with one client), sales conversions, the price of one application, and so on.

You can readily calculate how much money the client spent on your goods using this tool, and you can link this with the expenditures that were allocated to entice and drive the purchase.

The end-to-end analytics process will let you monitor and analyze the following:

  • Your site or application's conversion rate; CRM system data; the work of the sales department and management; and even the activity of offline sales points.
  • The efficacy of all advertising strategies and channels involved (website, social media, contextual advertising such as blogging and lead magnets, email newsletters, and so on);
  • The frequency and quality of incoming and missed calls, customers' feedback, and so on.

End-to-end analytics has several advantages for businesses. Some of them include:

  • All data from advertising sources (including Google Ads, Yandex, Direct, Facebook, etc), communication channels (including call monitoring, email newsletters, and online shopping carts), CRM, and offline points may be merged into a single report.
  • End-to-end analytics gives comprehensive information from the first to the last user activity. All phases of the user's journey through the funnel may be tracked and altered to maximize ease.
  • Examines the behaviors of all website visitors, not simply those who make a purchase.
  • Because the "weak link" is identified and resolved promptly, the cost of ineffective advertising channels is avoided.
  • In addition to the budget spent, end-to-end analytics enables you to see how much money was spent on each stage, from clicking on advertising to communicating with the management. As a result, you will determine each client's cost as precisely as feasible.
  • You will make significant time and cost savings on data analysis because each variable is already clearly presented for relevant departments to gain insights. 
  • You get the ability to assign a budget based on particular facts rather than marketing assumptions.

How End-to-end Analytics Systems are Used To Study Users

Because your end-to-end analytics process will let you track every step a user takes, your business can cut down on the cost of advertising that doesn't work and focus on the best sources of sales and customer influence. 

Such an analytics system gets information about how the user first interacted with the brand. This could be a visit to the site, signing up for an email newsletter, clicking on an ad, or making a comment on a social network. All of this is written down and sent to CRM so that the user and sales managers can work together to improve the level of communication. 
If the user buys something at this point, you can use end-to-end analytics and marketing tools to get them to buy again in the future. If the customer doesn't buy anything, we want to get them to buy something in the future.

So, your analytics system must have the full story about the client: how they got to the site, why they clicked on the ad, how much the click cost, how much the purchase cost, and how much it costs to get them there.

End-to-end Customer Journey Analytics

Here some of the data your end-to-end analytics system should look at in different advertising channels:

  • Banner advertising

Get the number of impressions, viewing time, number of clicks to the site from the banner, calls, and emails.

  • Targeted advertising and social networks

Get the clicks, impressions, and transitions (for advertising), and the activity of subscribers in social networks under posts (likes, comments, reposts, reach).

  • Email newsletters

Get the number of emails that are opened, the number of click-through, and the number of users who have signed up and unsubscribed.

  • PPC

The number of impressions, clicks to the desired webpages, calls, and emails.

  • YouTube and video ads

Get the number of views, how long people watched the video, and how they interacted with the content (likes, comments, ratings, shares).


Your end-to-end analytics process may enhance yield and return on investment (ROI) on all your marketing activities. However, to realize these benefits, die traceability, consistent data formats, an acceptable amount of data granularity, and a decision of who owns what data are required. If you are looking to hire a professional freelance UX/UI designer for your project, head straight to our website to hire the best.

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