Differences Between UX Writing And Copywriting

People's reactions to your brand, which may be positive or negative, are typically determined by how you present it to them. Together, copywriting and UX writing are crucial to the success of your brand. Even though both include writing and require the standard steps of pre-writing, drafting, editing, and proofreading, they differ in their structure and what they entail.

In this article, you will learn what UX writing and Copywriting are about, you will also learn the differences between them. 

What is UX Writing?

An integral part of a website design is the UI and UX. UI stands for “User Interface.” A UI expert is responsible for the design of icons, images, logos, screens, and other visual elements that users will interact with while using a website. On the other hand, the UX expert is the one who is in charge of all the experiences users have when they interact with a product or service. Their main focus is to ensure that users enjoy themselves while navigating a website or an application. 

To improve user experience, there is a need to communicate with your users to obtain feedback from them, and this is where UX writing comes in. What then is UX writing?

UX writing, also known as user experience writing, is the art of creating texts or copy that appears on the user interface when interacting with a website, mobile apps, and other digital products. These writings include a collection of short but significant statements known as a Microcopy. They help to guide users as they navigate through the products on a website. 

Responsibilities of A UX Writer

The following are some of the responsibilities of a UX writer:

1. A UX writer is responsible for organizing, writing, and delivering product copy to enhance the user experience.

2. A UX writer is responsible for cooperating with UX designers to research how to implement features that will improve user experience.

3. A UX writer must recognize and understand the project’s design concepts and languages.

4. A UX writer is responsible for comparing several copy changes using an A/B tests format to determine if users enjoy one version of the copy when compared to the other. 

5. A UX writer is responsible for writing already programmed copies like conversations in chat boxes used for customer support and creating texts that make users aware of unfinished and finished tasks. They also write texts that let you know whether there are any additional tasks you need to complete after finishing the initial ones.

An example of UX writing can be seen when you try to picture the first page you encounter when you attempt to get onto the majority of websites.

The first step will be to download the app if the website has one. Immediately after downloading, a page with text that reads "sign in by username or password” if you were an existing user or "sign up” if you are a new user appears on your screen. If you already have an account and type in the wrong username or password, a small writing stating "incorrect username/password" will display. However, if it is entered correctly, a writing stating "welcome back" will also appear. All of these little pieces of text, referred to as copy, were created by a UX writer.

Now that we have understood what UX means, we can now discuss what copywriting entails. 

What is Copywriting?

Copywriting is the act of writing texts, also known as copy, that is used in advertising and marketing products and services to persuade potential customers to take action. Copywriting simply helps to convert users to customers. 

Responsibilities of A Copywriter

The following are some of the responsibilities of a Copywriter:

1. A Copywriter is responsible for writing content that depicts the identity of the brand that is being represented.

2. A Copywriter is responsible for writing blog articles, Whitepapers, social media posts, landing pages, company slogans, emails, etc.

3. A Copywriter must understand search engine optimization, knowledgeable about conducting keyword research, write engaging material, and offer high-quality proofreading of the final product.

4. A Copywriter is in charge of organizing and carrying out marketing campaigns.

5. A Copywriter is responsible for providing high-quality, enlightening, and compelling materials that address readers’ inquiries and eventually convert these readers into clients.

6. A Copywriter writer is responsible for assessing the effectiveness of various content formats by evaluating performance data.

Having explained what UX writing and Copywriting entails, we can now talk about their differences. 

Differences Between UX Writing And Copywriting

1. They Have Different Goals

The goal of UX writing differs from that of Copywriting. While UX writing focuses on helping users navigate a website and improving their experiences, copywriting focuses on promoting goods and services.

2. They Have Different Niches

Another difference between UX writing and Copywriting is that, while UX writing falls under the design category and collaborates with other website designers like UX and UI designers, Copywriting falls under the marketing category and collaborates with marketing teams like social media managers.

3.  They Use Different Approaches

The two writers have different approaches to interact with users. UX writers use short conversations, or “copy,” to create an engagement between the product and the user and ensure that the user has a positive experience.

Copywriters, on the other hand, use stories based on the desires of their target audience, and connect with these audiences by arousing an emotion in them that may lead to a sale.

4. They Have Different Interest

Another difference between UX writing and Copywriting is their interest. UX writers are more interested in creating a great experience for the users while Copywriters are more interested in generating sales for the owner.

The table below shows a summary of the differences between UX writing and Copywriting

Conclusion

UX writing and copywriting work hand in hand together to make a successful brand. A copywriter can even decide to go into UX writing so far as he/she knows about designs or is willing to learn. As a UX writer or a Copywriter, all that is important is for you to know the elements of writing and persuasion, and ensure your writing fulfills the desired results. When this is achieved, user satisfaction and conversion is inevitable. Do you need a UI/UX designer for your project? Our website hosts some of the most talented designers and developers in the industry.