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How to Secure WordPress Website: A Guide to Website Security

Secure WordPress Website

One of the main arguments they bring against WordPress is its lack of security. WordPress security issues have always been a hot topic.  There are a lot of reasons for it. WordPress is an open-source platform, so it is assumed that it is also pretty vulnerable to all sorts of attacks. Plus, WordPress also relies on plugin and theme customization that anyone can do.

 

Most of the plugins and themes are designed by random developers, and there is not much control going on. Add to this the fact that WordPress is one of the most popular CMS platforms, and you will understand why it can turn into the number one goal of hackers. 

 

However, this does not mean that you should consider changing your CMS. Vice versa, WordPress became so famous for nothing. In fact, it is easy to use, flexible, SEO friendly, and has a bunch of other advantages for your websites. So what should you do? 

 

Well, you should take care of your website security instead. Don’t worry though, we have it all covered in this article. So: 

 

How to secure a WordPress site? 

 

After all of this, you might wonder: “How to make WordPress sites secure?” Well, we got you all covered! There are multiple tips you can use to improve your website security. From choosing the right hosting provider to updating your themes and plugins: we will mention all the steps you need to take for a more secure website. 

 

6 tips for improving your website security on WordPress 

 

Hosting is everything 

 

No really. If you are using shared hosting for your WordPress website, you will have to deal with WordPress security issues. The problem is that the shared hosting is using the same server and resources for multiple users. 

 

This is very risky as it means that if one of the users gets cyber attacked, it will automatically impact your website too, and it will be easier to hack you. Shared hosting usually has thousands of users on the same server, so it will cause many WordPress security issues. 

 

To avoid that, do not go for cheap hosting, but better for a reliable one. Try the managed hosting, which is way more secure for your website, as you do not share your server with hundreds of others. 

 

Moreover, managed hosting providers usually take care of the technical aspects of your hosting. This allows you to focus more on your business. So if you want to make your website secure, consider getting a reliable hosting provider that will do the hard work and protect your websites from hackers. 

 

Say no to the cracked themes 

 

We have all been there. Why give a lot of money for a premium theme if you can get a cracked one for free? This is a tempting offer, which most of the website owners might not be able to defeat. It seems like getting a nulled theme is a win-win as you get the functionality and look of the premium theme but do not pay money for it. However, you might end up paying much more. 

 

Some of the nulled themes that you installed from those shady websites might contain malicious hidden codes. These can destroy your website or remember your login credentials. So it is better to pay a little extra and legally get the premium theme you want than to put your website at risk. 

 

Plus, even if you have the legal themes, do not forget to update them. With every update, your themes and plugins become more secure. If you miss those updates, you will automatically increase the vulnerability of your website. In fact, many hackers use old plugins and themes to get easy access to your website. So make sure you don’t give them that chance. 

 

Update your WordPress 

 

Talking about updates, not only should you update your themes and plugins, but also your WordPress version overall. Every time WordPress introduces its new version, it also reveals the vulnerabilities of the previous version. 

 

So if you ignore the update and continue with the older version, you will be an easy target for hackers. That is why it is better to always use the most updated version of WordPress. 

Get an SSL Certificate 

 

The SSL (Single Sockets Layer) certificate was initially required only for ensuring security for specific activities, such as process payments. Nowadays, SSL certificates not only add a layer to your website security but also make it more SEO-friendly. The reason is that Google has recognized its importance and has moved the websites with SSL upper in the SERPs. 

 

In, In other words, today, it is pretty much mandatory to have an SSL certificate. It is especially crucial if your website deals with sensitive information (credit card numbers, passwords, personal details, etc.)

 

 If your website does not have an SSL, the data transmission from your user’s web browser to your server in plain text. It means that hackers can easily read it and hence easily take advantage of it. However, with the SSL, this information is encrypted. Thus, it makes it more difficult for hackers to read and so improves security. 

 

 

 

 

Think twice about your login credentials 

 

Let’s start with the WP-login URL. If you leave it by default, the address for logging in to your WordPress will be “yoursite.com/wp-admin.” However, if you do not change it you might be a target for brute force attacks. 

 

These types of attacks are used to get your username or password combination by continuously attempting logins. Even if they do not get your login credentials, too many failed attempts will temporarily close your access to WordPress, which certainly is not good news. To prevent this from happening, change your admin login URL or add a security question to the registration page. 

 

Also, make sure you use a strong password for your account. Now, it might seem an obvious step, but most of the owners would skip it by choosing a pretty simple password that they would not forget. It is useless to mention how insecure these types of passwords make your website. 

 

In fact, not only should you come up with a sophisticated password, but you should also, add a 2FA (two-factor authentication) to your website. This way, even if someone guesses your password, they will not be able to get into your WP account unless they have access to the 2FA you use. 

 

 

 

Consider installing a WP security plugin 

 

Finally, one of the easiest ways to get rid of the headache of WordPress security is to install a plugin that will take care of it all. In fact, without a plugin, it will take you a lot of time to regularly check your website for malware. You should also have a decent knowledge of coding to actually spot malware when you see it. Instead of all of it, you can simply install a plugin. 

 

WordPress security plugins help you take care of your website security by scanning for malware, sending you vulnerability reports, and regularly checking what is happening on your site. In short, it monitors your website 24/7. 

 

If you are wondering which plugin to use, you can try MalCare or Jetpack, both of which will keep your website safe.  

 

So, now you know how to secure your WordPress site: all you have to do is follow our six tips! Eventually, you will get a secure website and be able to enjoy your work peacefully. 

 

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Shopify Apps You Need in 2021

 

Today having your small business is pretty simple. You don’t even have to rent a place for it: all you need is a website. With companies like Shopify, you can build your eCommerce business in no time and start getting revenue. But the best part of it is that you can make your eCommerce outstanding and fun with the Shopify apps. No matter if you need additional functionality or analyzing tools, apps for Shopify got you covered. 




Top Shopify Apps

Lucky Orange

 

Starting from one of the best free Shopify apps: Lucky Orange. Have you ever wondered how your visitor interacts with your website? Is your visitor scrolling until the end, or does he stop on one of your texts and leaves? Understanding the strong and weak points of your eCommerce website helps you to increase your sales. And that is exactly what Lucky Orange offers! 

 

Lucky Orange gives you an overview of the way your visitors engage with your website. You can see all the mouse clicks, scrolling, stopping, and moving with their recordings. If you want to, you can even watch your visitors in real-time. 

 

It feels like you are standing beside them and watching their screen. Moreover, Lucky Orange also offers heatmaps that visualize your visitors’ clicks and scrollings. This way, you can easily see which are the hottest parts of your website.

 

Lucky Orange is perfect for improving your call to action, specific website sections, or pretty much anything on your page that prevents your visitor from purchasing a product.  

 

Finally, using the live view, you can see what challenges your current visitors have with your page and then help solve them instantly via the chat. In short, Lucky Orange is a perfect tool to analyze your visitors' actions and make changes to your website. 

 

The best part? It has a pretty decent free plan! However, if you decide to go with more advanced tools or have more than one website to track, you might need to switch to the paid versions. 

 

 

If you want to improve your customer experience, then you should try out Jebbit. Jebbit is another great Shopify app that allows you to make product match quizzes. It is a non-code tool, so you do not have to be technical to create an interactive product match quiz.

 

Now, you might wonder why do you need a product match quiz? Well, because it helps you to, later on, offer products which would better suit your visitors' needs, and the chances increase that they will buy from your website. 

 

You ask your visitors specific questions about them and the products they are looking for, and once they complete the quiz, they get a personalized list of products that would fit them the most.

 

In addition to this incredible tool, you also get the chance to create personality quizzes and surveys that can help you to know your customers even better! In the end, you can use Jebbit’s reports and analytical tools to understand how your customers interacted with your quizzes and what they love the most and the least about them.

 

Just like Lucky Orange, Jebbit comes with a free plan, but also has two more paid options to choose from. Their business plan costs $70/mo, and you can get the pro version for $300/mo. 

 

 

This one is our absolute favorite and is one of the must-have Shopify apps. It makes your website more fun and interactive by integrating a “spin-a-sale” game. When your visitor enters your website, a spinning wheel pops up, offering him a small game where he can win a sale or a special offer. It makes your visitor automatically more interested in your website, and even if he did not intend to buy anything, now he is more inclined to do so. You can include different options in the spinning wheel, such as a 20% off, buy one get 2nd for free, or pretty much any other discount offer you want. It instantly raises the curiosity of your visitor and helps you to increase purchases. 

 

But the best part is yet to come. Although it would be hard to understand from its fun appearance the main purpose of this app is to serve as a subscription pop-up. If you put a simple and boring pop-up menu for your visitors to provide their email addresses, chances are high they would simply skip it or even leave your website annoyed with the sudden pop-up menu.

 

However, spin-a-sale makes it seem like a game, and your visitors do not think twice about providing their emails. They know that you need the email for sending them their discount coupon, so they will give it to you without much bothering. 

 

Finally, you can fully customize your spin-a-sale app by putting the exact offers and discounts you want. Unfortunately, Spin-a-Sale does not have a free plan, but their pro plan comes with just $9.99/mo, and you can get the premium version with only $24.99/mo. 

 

 

From Spin-a-Sale to Bold Upsell: another one from the must-have Shopify apps costing just $9.99/mo. 

 

Let’s imagine a scenario. You are in one of your favorite shopping websites, scrolling through the Summer Sale section and choosing a pretty affordable pair of sandals. You add it to your cart and are ready to purchase it when a sudden pop-up bar appears telling you that you can buy a prettier pair of sandals by adding up only $10. Why not right? 

 

You agree to upgrade your purchase order, and then another menu pops up, telling you that your sandals would look the best with a hair bandana that has just the same color as your shoes! What a deal, you think, and add that too to your cart. In the end, you do not even notice how the sandals you found from just $10 turned into a $30 purchase of a prettier pair and a hair bandana. Although you spent a little more, both you and the eCommerce owner are satisfied. 

 

If you want to integrate similar pop-up menus into your eCommerce, Bold Upsell is the app that allows you to do so. It offers your customers upgraded or complementary products to the ones they purchased. It also gives them the chance to easily remove or add up those products to the cart. 

 

As we have mentioned, Bold Upsell’s starter plan comes with just $9.99/mo. However, their Pro plan costs $59.99/mo, so it depends on how many views per month you want to get. Anyways, all of the plans come with a 14-day free trial, so you can test it out before you buy it. 

 

 

Last but not least, introducing to you Tidio: another one of the best free Shopify apps. Tidio takes all your live chat messages, emails, and Messenger texts to one place. You can answer them all from one platform! It also gives you an option to answer many of your customers’ questions automatically. It makes your response time considerably shorter. 

 

The best part about Tidio is that it is very simple and takes just 30 seconds to install on your Shopify. Tidio has a free plan, but if you decide to go with more premium features such as live type preview or seeing a list of live visitors, you can choose from their Communicator or Chatbot plans. 



That is it for today. We hope you have enjoyed our list of top Shopify apps for 2021! Although all of these apps are fun and easy to use, creating and maintaining a Shopify app is still a tough job. If you think you do not have enough time for it, find freelance Shopify developers here and focus on scaling up your business instead. 

How to Find Skilled Developers in 2021

The technology industry continues to develop by jumps bounding with numerous technical innovations all around the world. Despite the Covid-19 pandemic, many tech companies are still in great demand for developers. Tech companies are always hiring cybersecurity engineers, DevOps, and many other engineers due to the high number of phishing attacks and severe digital competition amid the pandemic. 

Research suggests that hiring developers has never been this effortless with so many conference apps being available.

However, finding developers may seem quite complicated if you do not know how many opportunities you have in the contemporary digital world. From social media to customized platforms, you can find any developer you need:  freelancer, in-house, full-time, or part-time.

Remember, it’s best if you combine several strategies while searching for developers to come up with the best catch out there.  

 

Here are some of the most popular platforms of 2021 to consider while looking for skilled developers online.

 

LinkedIn

LinkedIn is a social media website mainly built for professional networking. As a small business, you can use the platform to find a developer among a wide range of candidates. 

What do you need to do?

Build your company’s profile page

Have both your current and former employees connect through the page

Search for developers using keywords (JS, Java, Python)

Send personalized invitations (Hello John…)

Remember, your current employees play a significant role in whether you will o have a good catch or not.




Quora

 

Just like Linkedin, Quora is another great platform (though less professional) where developers love to gather and share their knowledge. The easiest way to find a developer is by searching for topics in your area of interest. For instance, you can ask a certain tech stack question and have it answered by superb software developers. 

In a word, Quora hosts many gifted professionals, however, keep in mind that most Quora developers work for some of the biggest companies out there like Facebook, Google, so it will be quite challenging to find full- time developers here.

You can click here to learn more about how you can use Quora for further research.

 

Developer Meetups and Forums

 

A great way to get to know and connect with developers is to look for annual conferences or meetups locally. Even though due to the Covid-19 pandemic, many meetings have been transformed into virtual reality, finding a developer and recruiting them online is still relevant and possible. 

Just keep in mind that there exist a lot of different meetup categories, such as WCIT, Pycon

make sure you attend one, which coincides with your area of interest.

 

Coding Challenge Websites 

 

Coding Challenge websites can be a great place to search for potential developers, as developers who perform well, get featured on the related sites. Just search the specific skills you need for the project, and you may even find the code the particular developer has written. 

TopCoder, Coderbyte, HackerRank, CodeChef, and even HireVue are some of the greatest websites where you can find a matching developer. Some of them publish weekly blogs that make your searching journey even easier. You can even find some awesome challenge tests on sites like HireVue to test the developers before actually hiring them.

 

Facebook Groups 

 

Another efficient way to find a developer is by joining Facebook groups of developers or freelancers based on the location or a specific tech infrastructure. Of course, it may take some time to join certain groups due to their terms and conditions, however, it is usually not a big deal to post on those groups as long as you follow their regulations. Once you are accepted to the group, take your time and engage with the community, provide value to get one. After some time, you can post about your job opportunity or outreach the desirable candidates privately and schedule interviews with them if they get thrilled about the offer. 

 

 

 

 

Freelance Platforms 

If you consider hiring a freelance developer, looking for them in a freelance platform is probably the wisest thing to do. Before starting your research, keep in mind that freelance platforms are usually grouped into two main categories: general and niche.

General includes the most well-known and widespread platforms such as Freelancer, Upwork, Guru. Among the high number of registered freelancers, you will surely find developers through these platforms. However, the major problem in general platforms is that there is no vetting of developers, hence anyone can claim to be one, while niche platforms are originally made for developers. These usually have wider and more extensive evaluating procedures, which will accelerate the process of finding the right candidate for your business.

 

Among some of the most popular niche freelance platforms, ithire.com is quite an outstanding one. The platform lets the clients track how many hours the freelancer has been working on their project by viewing the screenshots. The payment method is simplified as much as possible. Money is being paid only after the client reviews the submitted tasks so that both parties will stay satisfied.

Finally, the feature that makes Ithire a bingo is the presence of the magical project managers. The company offers highly professional project managers certified and controlled by Ithire to plan, monitor, and execute your project and of course, guide the development team. 

Sounds confusing? How does it work? 

Project managers contact the client introducing themselves and their experience. After choosing a certain pm for the project, the client can either choose the developers or leave it on the pm to decide. Either way, Ithire makes sure there is no miscommunication between the clients and the freelancer

s. This unique feature makes the realization of the project quite effective which leaves entrepreneurs highly pleased. 

Post a job and find a freelancer on ithire.com for yourself! 

 

Let’s wrap it up! 

After finding a freelancer, one may say that even more challenges emerge such as the planning and implementation of the project. However, it all starts with choosing the right team members for your project. Just like when you try to hire a long-term employee to work in your company, finding a freelancer is the same. Put some reasonable effort into finding a developer, and you will have half of the job done!

 

 



5+ Strategies to Find Developers in 2021

You've decided it: that crazy app idea you had in mind, you're going to turn it into a reality! The only problem is you don't quite know any programming language. So what are you going to do? Well, the only solution left is to find developers and give them the technical work. 

 

But hiring a developer can get messed up, especially if you're doing it for the first time. That is why we have created a guide of strategies to assist you in finding developers and choosing the best one of them. 

 

That said, without further adieu, let's jump into: 

 

How to Find Developers in 2021 

 

There are many ways you can find developers nowadays. In recent years, the IT-sphere became very popular, and many young people started doing their degrees in Computer Science or similar programs. Anyways, your developer might even not have a BA in that sphere as it is very easy to learn programming languages today. There are millions of online courses that give you the basic knowledge absolutely for free, and you can later dive deeper into it with seminars, offline courses, events, and so on. 

 

So the chances are that even some of your friends might do freelance development on the side, without you knowing it. But the question remains: how can you find a software developer? Now some of the most popular places to look for them are: 

 

Freelance developer platforms

 

The freelancing platforms have all types of professionals offering you their freelance services. So it is a place to check out. Here's a list of most-advised freelance developer platforms. 

 

 

Toptal is one of the most famous freelancing platforms. It has more than $200 million annual revenue, and it is growing by each year. Toptal is known for its highly professional freelancers. In fact, 90% of clients hire the first freelancer that Toptal introduced to them. To be short, you can get the best experts on this platform. The only thing to be aware of is that it might be a little pricier than you expected. 

 

If you ever heard about freelancing platforms, you should have heard about Upwork too. Upwork is the largest freelancing platform out there, and almost all freelancers have tried Upwork at least at one point in their career. Yes, there are many good freelancers on this platform, but beware: you might also come across some scam accounts. So, analyze the profiles and reviews before trusting your project to the freelancer. 

 

 

Finally, our last platform on the list is Ithire. You might not have heard about them as they are relatively new to the market, but we promise they are worth trying. The cool thing about Ithire is that it gathers only the best professionals and is focused on the IT sector only. It means you can get true specialists here.

 

 The other advantage of Ithire over the other platforms is that the prices here are pretty affordable. Plus, they have a project manager aligned with each freelancer to help you control the workflow easier. 



Developer Communities & Forums 

 

Another way to find a developer is by skimming through the places they gather: a.k.a. developer communities and forums. 

 

  • Stack Overflow 

 

If you want to find developers online, Stack Overflow is the best platform to do so. It is a website where programmers give questions and get answers regarding different aspects of their job. Although this is a place where people come to learn, you can use it for your purposes. 

 

  • GitHub 

 

GitHub is the largest development platform in the world. So there is no chance that a good developer is not a part of their community. What does this mean? You should check them 

out! 

 

  • Quora 

 

Finally, another place where developers come to solve their issues is Quora. You can look at some popular question threads and find a developer from there. Another thing you can do is to use Quora itself as a medium. Ask the community to help you to find a good developer, and you'll get a bunch of offers in an instant. 



Social Media 

 

Now, who does not use social media these days? It would be unfair not to mention some of the social media platforms in this list. So let's start with the most professional one: 

 

  • LinkedIn 

Yes, you guessed it, LinkedIn. LinkedIn is a professional platform where people mainly visit to update their professional portfolio or find new jobs. You can post a job offer on LinkedIn, briefly introducing your requirements and expectations from the potential developer. In a few days, you'll have pretty good CV-s sent to your inbox.

 

  • Facebook Groups 

 

Here you can find a large pool of developers for hire. Search for Facebook groups named "Freelance developers" or "All about developing" and request them to join the group. Once you're in, you can post a status saying you look for a good developer. Again, your inbox will be flooded with resumes. 

 

  • Twitter 

 

And the last social media platform you can use is Twitter. Shout out to the world that you need a good developer, and don't forget to use hashtags. Today almost everyone has a Twitter account, so the chances are high that this method will work. 

Developer Blogs 

 

You can use developer blogs to contact the writers and offer them your position. Here are some of the blogs that will come in handy: 

 

  • Medium 

 

Medium is a famous American publishing platform where you can find articles on almost all topics. You can search for development-related posts and contact the writer of the most acclaimed article. 

 

  • Free Code Camp 

 

This one is more of a learning platform. However, it also has a large community around it who constantly engage through online publications, forums, and chat rooms. 

 

  • Better Programming 

 

And finally, the last one on our blog list is Better Programming. Again it is used by programmers for learning purposes. However, you can bend the platform to match your needs and contact the writers who write the "how-to" articles. 

 

Referrals 

 

Old but gold referrals will never come out of fashion. You can find some of the best professionals simply with the help of your acquaintances and friends. Ask them whom they would advise, and you'll get to know various good professionals who can be trusted. 

 

So if you know that in your personal network, there might be people who have worked with awesome developers, ask them who they were. Most of the time, Referrals are the simplest and most affordable solution. 



Other Ways to Find Developers 

 

You can also go with the hard path and try to find developers with paid advertisements. However, it is pointless as there are so many free ways to get your job offer out there that paying for it is merely a waste of resources. 

 

However, almost all the strategies mentioned above were online. An offline way to do the same thing is to contact your local agencies and ask for face-to-face interviews. If you love the old manner of doing stuff, then this might work perfectly for you. 



Wrap Up

 

There are many ways to find developers, but the easiest one is to hire them through freelancing platforms. You can also skim through their communities and forums, check out their blogs, or find them through social media platforms. More conventional manners include referrals and offline meetings with local agencies. 

 

Whichever strategy you choose, make sure you conduct a meticulous interview to choose only the best of the best. All we're left to say is good luck! 

 

Shopify VS Magento: Which Is Better in 2021?

Today starting your business is easier than ever. All can be done in the online format. You no longer have to rent a place if you are just a beginner. All you need is a website! But that is easier said than done. Creating a decent eCommerce website is a big deal, and if you do not take it seriously, it will be a failure. But what do you need for a good eCommerce website? A good eCommerce platform. 

 

Today, the most significant players in the market are Shopify and Magento. Both of them are great platforms for building your eCommerce business. However, it would be best if you chose them depending on your business needs. To make your job easier, we will have a quick Magento VS Shopify comparison to understand which is the best eCommerce platform for your business. 

 

Magento VS Shopify 

 

Before we dive into the feature comparison, let’s understand what each of these platforms is. So here is a quick recap for the beginners! 



 

 

 

Shopify 

 

Shopify is a CMS platform that helps anyone to create their online store and sell products. Shopify CMS was founded in 2008 by Tobias Lütke, who needed to sell Snowdevil snowboards. When creating the website, he realized how challenging it was to set up an online store. There was no easy-to-use platform for it. So, Tobias decided to create it, and that is how Shopify was born. 

 

Magento 

 

Magento was founded in 2007 by Roy Rubin and Yoav Kutner. It was initially part of the Varien project and was created while Rubin was still studying at UCLA. Varien released their first product, named Magento, in 2008 as an open-source platform. The name was inspired by the color magenta, initially featured in their logo. 

 

Today, Magento is the software powering billions of sales. It gives its users complete flexibility and control over the functionalities and design, allowing them to create customized Magento websites. 

 

Of course, you cannot notice too many differences with the first look between the Shopify and Magento platforms. However, they have a lot of dissimilarities when it comes to their features. So, we will start our Magento VS Shopify comparison with: 




The Complexity 

 

One of the most crucial features to consider when choosing an eCommerce platform is its ease to use. Now, both Shopify and Magento platforms are known for their user-friendliness. But which platform is right for you if you are a complete beginner? 

 

Well, Shopify is a total winner in this contest. Remember how Tobias was annoyed with all of the complexities of building an eCommerce platform? That made him come up with a platform that makes the process as simple as it can get. 

 

Shopify is way easier than Magento as it has a drag-and-drop website builder and is a one-stop-shop. This means you can easily customize your website, moving the page elements around as you wish. Shopify does not require a lot of coding from the user, while Magento’s target audience is mainly developers. 

 

So if you are looking for a not-complex, beginner-friendly eCommerce platform, Shopify is the answer. However, if you are a developer and are not scared of a little coding, then Magento should not be a problem. 

 

Still, in this contest, Shopify CMS is the winner. 

 

 

 

 

 

The Look 

 

Although you should not judge from appearance, let's face it: we all want to have a visually stunning website. So yes, you can love at first sight does exist when it comes to websites. But how do you get your Shopify or Magento website to look magical? You need well-designed themes! 

 

That is why our second feature in the Magento VS Shopify contest is the themes. Having the right theme for your website will improve the user experience and help you stand out from the others. So which eCommerce platform is better? Let’s start with Shopify

 

It has a lot of fantastic themes that you can also fully customize according to your needs. And as Shopify is really user-friendly, its themes are pretty easy to use too. So all you need in the case of Shopify is to have your products and content. Anything else can be found in their themes. 

 

Another advantage of Shopify themes is that they are mobile-friendly. Because mobile traffic has increased by 222% in the last few years, having a mobile-friendly theme is almost essential. The only sad news is that although you can find a couple of free Shopify themes, you have to pay for the majority of them. Now, let’s move to Magento

 

First of all, you do not have much choice of themes when it comes to Magento. You have in total 16 themes, and they come with a selection of paid and free options. Only 10 of these themes are mobile responsive: meaning they will allow your Magento site to auto-resize depending on the device.

 

 Though you can implement your theme and update its designs from the backend if you are a developer. This option is only applicable for developers as it requires a lot of coding knowledge. 

 

The great news with Magento is that it is way more flexible and has many customization features available. You can include product sliders to your homepage, add animations, or a newsletter functionality to your website footer. In short, if you are into it, with Magento, you can experiment endlessly and will have far more tools available. 

 

To sum up, if you do not have coding knowledge, then Shopify is the best solution. It has a wide range of themes available and is easily customizable. However, if you are a developer and want to get a more sophisticated look, then choose Magento has a couple of cool features not available in Shopify. 

 

So in this Magento VS Shopify round, there is no clear winner. It really depends on your preferences and coding knowledge. 






 

 

 

The Marketing Features 

 

Any eCommerce owner wants to boost its revenue, so his eCommerce platform should offer the right marketing tools to make it possible. That is why in our Magento vs Shopify comparison, we will include their marketing features too. 

 

As always, we will start with Shopify. Shopify offers a wide range of marketing tools. You can run email campaigns with third-party integrations such as Segundo, Constant Contact, and so on. Shopify allows you to advertise on Facebook, Pinterest, or Instagram directly. Plus, it supports multilingual websites, which means you can target your local market easily. 

 

Magento, on the other hand, uses Marketplace for its marketing tools. That means if you want to run an email campaign, for instance, you need to install the Remarkety extension. And as always, you will need some developer skills to be able to integrate the exceptional marketing tools. In the case of Shopify, the process was easier as it already had built-in marketing tools waiting for you. 

 

So, Shopify is pretty much the winner in this round too. Although Magento also offers a bunch of useful features, Shopify is still simpler to use. Plus, it does not require complicated extensions, as it has most of the tools built into the platform. 



 

 

 

Time for the final verdict! 

 

The winner is: Shopify 

 

In our comparison of Shopify and Magento platforms, we have looked at three major things: the complexity, look, and the marketing tools these platforms offer. In our comparison, Shopify turned out to be the winner as it was pretty easy to use, had a wide range of themes, and buckled you up with marketing tools. However, if you are not afraid of a little coding and want a more sophisticated platform, Magento is the right choice. 

 

Whichever you choose, make sure you also check their forums. Shopify forum provides an enhanced forum experience. You will have access to a community of over 500.000 Shopify merchants and partners and can have meaningful discussions with them. The same goes for Magento. Their forums will help you out in case you have any questions. 

 

So, choose the platform that suits your business needs the most, and scale up your eCommerce!