How To Avoid Instagram Shadowban in 2023

Author: Bridget

01 February, 2023

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Instagram, a social media platform with over 1 billion active users, has become an essential tool for many businesses, influencers, and individuals to market their products, services, and personal brand. However, many users have reported experiencing a phenomenon known as the “Instagram shadowban,” which can significantly impact their account’s visibility and engagement.

In this article, we will explain a shadowban on Instagram, how it can affect your Instagram account, and provide tips and best practices to avoid it in 2023. By following the tips in this article, you can ensure that your Instagram account remains secured and functional. 

What is a Shadowban on Instagram?

A shadowban on Instagram is when a user's content is hidden from other users without their knowledge. This means that their posts will not appear in hashtags or in the main feed of users who do not follow them. The user may still be able to post and interact with other users, but their reach will be greatly reduced. This is typically done as a punishment for violating Instagram's terms of service, such as using automation tools or posting inappropriate content.

How Long Does Instagram Shadowban Last?

The duration of an Instagram shadowban varies, depending on the severity of the violation and the specific circumstances of the case. Some shadowbans may last only a few days, while others can last for several weeks or even months. In some cases, a user's account may be permanently banned from the platform. It's also important to note that Instagram does not publicly disclose the duration of shadowban, and it's not something that the user can easily track. They can only tell if their post is not showing up on hashtags or by checking the engagement on their posts if it's lower than usual.

Tips on How to Remove Shadowban Instagram

  1. Understand Instagram's Guidelines

One of the most important steps in avoiding a shadowban on Instagram is understanding and following the platform's community guidelines and policies. Instagram's guidelines are designed to ensure that all users have a positive and safe experience on the platform, and they cover a wide range of topics such as hate speech, bullying, nudity, and spam.

It's crucial to familiarize yourself with these guidelines and ensure that your account's content and behavior are in compliance with them. For example, posting inappropriate or offensive content, engaging in bullying or harassment, or using automation tools to like, comment, or follow other users can all lead to a shadowban.

Additionally, Instagram's policies also prohibit the use of third-party apps that provide fake likes, followers, or engagement. Using these apps can put your account at risk of shadowban.

Furthermore, Instagram regularly updates its policies, so it's essential to keep an eye on any changes and to adjust your account's content and behavior accordingly. By following Instagram's guidelines and policies, you can ensure that your account remains in good standing and avoid a shadowban.

  1. Use Hashtags Carefully

Hashtags are an essential tool for increasing the visibility and reach of your Instagram posts. They allow users to discover and engage with content that is relevant to their interests, and they can be a powerful way to increase your account’s engagement and followers. However, using hashtags incorrectly or in a spammy manner can lead to a shadowban.

When using hashtags on Instagram, it's important to choose relevant and popular hashtags that accurately describe the content of your post. Avoid using irrelevant hashtags or those that are not related to your niche. Additionally, using too many hashtags or repeatedly using the same hashtags can be seen as spammy behavior and lead to a shadowban.

Here are some tips to help you use hashtags correctly and avoid a shadowban:

  • Use a mix of popular and niche-specific hashtags

  • Do research on hashtags and their relevance to your content

  • Limit the number of hashtags per post to around 10-15

  • Avoid using hashtags that are banned or restricted by Instagram

  • Don’t use the same hashtags on every post

  • Create and use your own branded hashtags

By following these tips and using hashtags carefully, you can increase the visibility and reach of your posts without risking a shadowban. Remember that Instagram’s community guidelines and policies also apply to hashtags, so make sure to follow them as well.

  1. Avoid Automation Tools

Automation tools are software programs or apps that automate various actions on Instagram, such as liking, commenting, and following and unfollowing other users. While these tools can save time and help increase your account’s engagement and followers, they can also lead to a shadowban if used incorrectly.

Instagram's community guidelines and policies prohibit the use of automation tools that provide fake likes, followers, or engagement. Using these tools can risk your account and lead to a shadowban. Additionally, automation tools that perform too many actions in a short period of time or that engage in spammy behavior, such as commenting on posts with irrelevant or generic messages, can also lead to a shadowban.

Using automation tools also brings a few risks and drawbacks. Firstly, it might not be an authentic way to grow your followers or engagement and might not reflect your true audience. Secondly, Instagram is constantly updating its algorithms, so automation tools may become ineffective over time. Lastly, if you get caught using such tools, your account could be permanently banned from Instagram.

  1. Monitor Your Engagement

Monitoring your account's engagement and performance is important in avoiding a shadowban on Instagram. By tracking your account's metrics, such as likes, comments, followers, and reach, you can identify any issues impacting your visibility and engagement and take steps to address them.

There are several tools available that can help you track your account's engagement and performance. For example, Instagram's built-in Insights feature provides detailed information on your account's metrics and audience demographics. Third-party apps such as Sprout Social, Hootsuite, and Iconosquare also offer similar features.

When monitoring your account’s engagement and performance, pay attention to the following metrics:

  • Followers: A sudden decrease in followers could indicate that you are being shadowbanned.

  • Reach: A decrease in reach could indicate that as many people are not seeing your content as it used to.

  • Engagement: A decrease in engagement (likes and comments) could also indicate that as many people are not seeing your content.

  • Impressions: A decrease in impressions could indicate that your content is not being shown to as many people as it used to.

If you notice any issues with your account’s engagement and performance, take the time to review your account’s content and behavior to see if you are violating Instagram’s community guidelines or policies. Make changes as needed to bring your account back into compliance.


In this article, we have discussed the phenomenon of Instagram shadowban and provided tips and best practices to avoid it in 2023. By following the tips in this article, you can ensure that your Instagram account remains visible and engaging to your audience and avoid a shadowban. Remember, Instagram is a powerful tool for marketing, promoting your brand, and connecting with others, but it’s important to use it responsibly and ethically. 

By avoiding a shadowban, you can ensure that your account remains active, visible, and engaging for many years. Is your organization searching for professional freelance web developers? Our website hosts some of the industry's best software developers, website designers, and UI/UX designers. Check it out now.

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