10 Best Email Newsletter Service Providers

Email newsletter is one of the most effective ways to market your business. It can help you reach your target market, drive more engagement and get a better return on investment than any other marketing campaign. However, success with email marketing starts with finding the best email marketing platforms. Whether you're starting a new list from scratch or just want an easier way to reach your target audience, this article has a solution for you.

Let's dive into the best platforms for email marketing.

Best Email Marketing Platforms For Non-profits

In no particular order, here is our list of the ten best popular email marketing platforms:

1. MailChimp

MailChimp is one of the most popular email marketing platforms. Many email marketing platforms charge a fixed fee to use their software or platform. However, MailChimp has a free plan that offers some  email marketing software features for free. You can switch to a paid plan with more features as your marketing needs grow. On the free plan, you can add up to 2000 contacts and send up to 10,000 emails monthly. MailChimp is a perfect choice for small businesses and startups because it fosters experimentation. 

MailChimp has three other packages or plans besides the free plan. The essential and standard plans go for $9.99 and $14.99, respectively. Both plans let you have up to 500 contacts. 

The basic plan lets you store up to 50,000 contacts and send up to 500,000 messages monthly. With the standard plan, you can store up to 100,000 contacts and send up to 1.2 million emails monthly. Keep in mind that the price differences between plans aren't just about how many emails you can send but also about many other features that will help you market successfully.

2. GetResponse

GetResponse is another good email marketing platform for non-profits. It doesn't have any free email packages as MailChimp does, but you can try any package for free for 30 days. You have to pay for their services, but they are affordable and easy to work with. For as little as $15 a month, you can send as many emails as you want. The only limit is the number of people who have signed up to receive them.

GetResponse will charge you based on the number of people on your mailing list. Only 1,000 people can sign up for the lowest package, which costs $15 per month. If you have more than 1000 subscribers, you will have to pay extra (but small) fees each month.

The three other plans, PLUS, Professional, and MAX, each cost $49, $99, and custom prices respectively. For the MAX plan, the base price lets you have email lists with up to 100,000 contacts. 

GetResponse now has a lot of features that make it one of the best content marketing tools and a flexible marketing automation software.

3. ConvertKit

You can't talk about the best email marketing platforms without mentioning ConvertKit. The platform has lots of plans and packages, and the best part is that: all plans come with a 14-day trial period. The least expensive plan costs $29 per month and can have up to 1,000 subscribers. ConvertKit's email marketing services come with features like high deliverability, customizable forms, automation, subscriber tagging, etc.

4. Constant Contact

Constant Contact is one of the best platforms for email marketing. The service only offers two plans, which start at $20 and $45 per month for up to 500 contacts. Both packages let you send as many emails as you want. You can test out the service for free for 30 days. You can also save a lot if you pay for 6 or 12 months ahead of time. 

5. Benchmark

Benchmark is another top email marketing platform that is both affordable and flexible. Plans for up to 600 subscribers start at $11.89 per month. The email provider has a free plan, but we think it's more of a gimmick because you can only send 250 emails per month with it. Benchmark is one of the best email marketing platforms for non-profits because it allows multiple businesses to share a single account. 

6. Keap

Keap (which was formerly known as Infusionsoft) is another top platform for email marketing. It boasts of combing CRM to create an effective marketing tool for your business. You get features that let you automate your marketing and sales. The plan starts at $49 and comes with a free 14-day trial.

7. Drip

Drip is an eCommerce email marketing platform. The platform boasts of its seamless integration with eCommerce platforms like WooCommerce, Shopify, and Magento. Drip is marketed as an eCommerce customer relationship management system that gives you the information you need to automate your eCommerce sales promotion. You can try out the tool for 14 days for free, and the basic plan starts at $49 per month for 2500 contacts. 

8. Zoho Campaigns

Zoho Campaigns is quite similar to MailChimp in that they both offer free mailing services with just a few limits. Zoho Campaigns is perfect for small business owners and startups. You can send up to 12,000 emails to 2,000 subscribers every month on this platform. 

9. HubSpot

HubSpot covers all areas of digital marketing and focuses on sales-driven businesses like SaaS. HubSpot's email marketing features are spread out between their Marketing Hub and Sales Hub (CRM). The Marketing Hub focuses on tools for increasing traffic and leads, such as emails, landing pages, social media ads, live chat, video, SEO, and content. The Sales Hub adds email tracking and scheduling, meeting scheduling, customer relationship management (CRM), predictive lead scoring, sales automation, email sequences, and reporting. Their Service Hub has features for ticketing and help.

10. Klaviyo

Klaviyo works mostly with online stores. It lets marketers who want to make more money use SMS and advanced email features. Their editor is easy to use and comes with responsive templates. You can add product suggestions and dynamic blocks to emails to make them more personal. Klaviyo keeps track of how people interact with events on your website, which you can use for emails, automations, and segmenting. All customer information goes into a CRM, a set of individual profiles where you can learn more about your customers.

It also gives you customized benchmarks for your business and a dashboards to track your email performance metrics. Klaviyo's free plan lets you send up to 500 emails and 150 SMS and connect with up to 250 email contacts and 50 SMS contacts.

Conclusion

Email marketing is now an important part of a lot of businesses. If you are just starting out, the email marketing platforms listed above offer the best email marketing services. We suggest you try out the free/trial services of whichever provider you choose before going for the paid and premium plans. Also, you can hire some of the best freelance web developers and designers for your business on our website.