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If you are a business leader with a lot of responsibilities, including data analysis, brainstorming, new strategies framing, planning, and implementation, as well as keeping the connection with the target audience. You definitely want to inform them about your business's news, offers, and events to keep their curiosity alive. It is absolutely sensible, but it consumes a lot of time. The truth is that sending emails individually is not the best idea for your time investment.
Connection with customers is undoubtedly one of the priorities you do not want to miss out. You probably keep sending them the news, articles, and offers about the business to keep them informed about the novelties that sound absolutely sensible. However, can you imagine how long it takes you to complete sending emails to your customers one by one? What if an option for automated emails will do the job instead of you? It will save you time and energy for tasks requiring the human brain and your endless imagination when automated email modern tools will care about sustaining the connection with your customers and sending them to trigger emails to reflect your hard work and effort.
What are Trigger Emails
If you are a company leader or take accountability for marketing activities, you need to know the answer to the question: “What are the objectives of trigger emails?” Trigger emails aim to inform your customers about your value, mission, events, products, news, etc. It assists in strengthening the link between business owners and customers whose needs are at the center of attention while tailoring strategies to match them. The focus of trigger emails is leading customers to be motivated about your business mission and take corresponding engagement actions.
Trigger emails follow either event objective, such as getting a confirmation email or segment objective, when you launch a campaign for an exact goal and through a precise set of activities and behavior.
How can a trigger automated email benefit your business:
1. Create a personalized experience for the customers.
According to profound research, around 90% of customers react and demonstrate engagement when they receive a personalized approach.
2. Save time and focus on the business-customer relationship.
Email automation is a fascinating option to save your and your marketing team’s time and dive into strategic thinking and planning to boost and reinforce the business-customer relationship in-depth level.
3. Increase the retention rate of your target audience.
Scheduling emails is the best approach your business can adopt to keep the connection with customers regularly. Also, pay attention to the content you are sending your customers to maximize the effort. For instance, receiving an email “Hi, welcome to our {Company name} family”, will probably leave you without any reaction or answer. Although, a message like “Hi Jane, we are happy to welcome you to {Company name} family will raise the probability of receiving a response from the customer.
4. Automated trigger emails help to improve your strategy
When you send emails, you need to measure the number of responses you receive out of the sent emails and the number of emails left without any answer. The measurement gives you exact information and alerts you about whether the strategy works as estimated or does not produce any expected results. So, it literally signals you about your marketing effort.
How to Send an Automated Email
It’s time to learn how to send an automated trigger email. A variety of automated email innovative tools will assist you to succeed in the task as required. Here are the best-automated email tools you may consider while connecting with your customers or starting a marketing campaign targeting your niche.
Intercom
Intercom is not merely a tool for automated emails but also a CRM as a customer service tool. This tool is unique with the capability of segmenting a highly targeted audience and analyzing the statistics of the sent emails. Intercom makes email marketing more measurable by displaying the number of emails that are opened and read. It offers a lot of functionalities that will justify your business efforts.
Mailchimp
Mailchimp is also one of many marketing specialists' most beloved email tools. You may use it to welcome your customers to your platform, send reminder messages, or deliver trigger emails for specific goals. The platform for Mailchimp is free for basic usage, though it has some functional limitations.
ConvertKit
ConvertKit allows you to create a workflow for your email marketing goal, which can be easily adjusted during the process. ConvertKit will assist you with automated email tasks and designing rules to connect all your defined points logically and gain a more engaged audience. The rules will later get linked with the determined activities to launch the automated email processes.
HubSpot
HubSpot has a range of features you can utilize to double your efforts. It helps to design rules-based email workflows, send personalized emails and analyze the outcome to better the approach for your business set objectives.